May 10, 2003
FOR IMMEDIATE RELEASE

Editorial/Corporate Contact:
Bill Daker @ Cool Mountain Beverages, Inc.
P (888) 838-7632 F (847) 759-9332
www.coolmountain.com

Cool Mountain -Changes they are a comin!

It is well known fact in the beverage arena you either innovate or become yesterday's news

DES PLAINES, IL (May 10th, 2004) - Cool Mountain for the first time in its history has appointed one bottler for all US production. As a long time partner under a bottling franchise agreement. Cool Mountain appointed Dr Pepper bottling of West Jefferson, NC as the exclusive bottler of its gourmet sodas. The choice was simple due to the time-tested quality and care Dr Pepper who is now bordering on their 75th anniversary in the bottling business. While Dr Pepper handles all of the day-to-day bottling operations for the brand. Cool Mountain beverages, Inc continues to tap the nostalgic sensibilities of their fine products with a complete revamp in and around the bottle. Starting with new ACL painted on label package imported from Panama will bring new meaning to an "old school" appeal for the brand. A new classic in terms of reverence for quality and homage to their premium soda ancestry. From the first sip to the last drop you will not only feel the weighted difference of the new package but also taste it with the new exclusive use of pure cane sugar. It's what's in the bottle that makes the difference in quenching consumers' insatiable thirst to be considered a true gourmet soda. Just as consumers are individuals our beverages maintain a character quality that truly separates them from the pack. Quotes Bill Daker -President of Cool Mountain Beverages, Inc. Due to the complex nature of maintaining multiple SKU's along with the intricacies that go along with the proposition i.e. label inventories, multiple suppliers and trans shipping while maintaining consistent quality control over our products. We have now closed the gap even further for what we believe will be our ultimate success for the brand and consumers desires for what a quality premium soda should symbolize. This is no novelty beverage but rather a brand that was created according to those qualities that are timeless; honesty, integrity, craftsmanship, reverence for the earth and the environment. With the changing landscape of demographics and consumers choice in a beverage. Cool Mountain continues to be a leader in flavor innovations in the product mix, balance and selection of gourmet soda industry. Cool Mountain Beverages, Inc. licenses and markets Cool Mountain Gourmet Soda throughout the United States and Canada. Cool Mountain Gourmet Soda comes in a dazzling array of brilliantly colored flavors-Razzberry, Green Apple, Orange, Strawberry, Black Cherry, Grape, Cream Soda, and Root Beer, along with summer brews Watermelon, Mango and Lime. Headquartered in Des Plaines, Illinois, Cool Mountain Beverages has established a strong reputation for both their superior products and socially responsible approach to business. The company, which features legendary Brule/Sicangu Sioux Chief Hollow Horn Bear at the heart its Cool Mountain Soda logo, contributes 1% of its net proceeds to the American Indian College Fund.