June 25, 2001
FOR IMMEDIATE RELEASE

Editorial Contact:
Kent Hanson @ Hanson Wilson Associates, Inc.
P (847) 292-2032 F (847) 292-2042
Corporate Contact:
Bill Daker @ Cool Mountain Beverages, Inc.
P (888) 838-7632 F (847) 759-9332
www.coolmountain.com

Cool Mountain Introduces Dynamic Six Pack Carrier for Cool Mountain Gourmet Soda

New Packaging Leverages Proven "Mix and Match" Marketing Strategy

DES PLAINES, IL (June 25, 2001) - Cool Mountain Beverages, Inc. has introduced a striking new multi-pack carrier for its line of Cool Mountain Gourmet Sodas, one of the nation's leading brands of super premium new age beverages. Consumers are being invited to use the six pack to "mix and match" their personal choices from Cool Mountain's array of eight standard and four specialty summer flavors-leveraging the concept successfully pioneered in the microbrew industry. "The mix-and-match concept has proven highly successful in our beta testing, so it was a natural to roll out the concept on a national scale," notes Bill Daker, President and CEO of Cool Mountain. "Consumers have really responded to the idea of customizing their six pack to fit their individual tastes, all for one set price regardless of the mix. Additionally, the reaction to the design of the carrier has been overwhelming-from consumers and distributors alike. Its use of brilliant multi-colored swirls and fluorescent accents integrates perfectly with the cool colors of our product. The result is a consumer magnet, a package design that our retailers describe as 'flying off the shelf'."

Cool Mountain Beverages, Inc. licenses and markets Cool Mountain Gourmet Soda throughout the United States and Canada. Cool Mountain Gourmet Soda comes in a dazzling array of brilliantly colored flavors-Razzberry, Green Apple, Orange, Strawberry, Black Cherry, Grape, Cream Soda, and Root Beer, along with summer brews Watermelon, Lime, Tangerine, Kiwi, and Honey Frosted Lemonade. Headquartered in Des Plaines, Illinois, Cool Mountain Beverages has established a strong reputation for both their superior products and socially responsible approach to business. The company, which features legendary Brule/Sicangu Sioux Chief Hollow Horn Bear at the heart its Cool Mountain Soda logo, contributes 1% of its net proceeds to the American Indian College Fund.