May 1, 2002
FOR IMMEDIATE RELEASE

Editorial Contact:
Kent Hanson @ Hanson Wilson Associates, Inc.
P (847) 292-2032 F (847) 292-2042
Corporate Contact:
Bill Daker @ Cool Mountain Beverages, Inc.
P (888) 838-7632 F (847) 759-9332
www.coolmountain.com

Cool Mountain Ginger Ale Adds Classic Touch to Broad Line of Gourmet Sodas

DES PLAINES, IL (May 1, 2002) - Cool Mountain Beverages, Inc. has added Cool Mountain Ginger Ale to its broad line of classic gourmet sodas. "Cool Mountain Ginger Ale is a continuation of our effort to provide beverage distributors the best and broadest line of gourmet sodas in the industry," says Bill Daker, President and CEO of Cool Mountain Beverages, Inc. "It represents our desire to be responsive to the readings our distributors are providing about the pulse of the market." Cool Mountain Ginger Ale is a slightly sweet, lightly carbonated version of the classic beverage-filling a niche that will provide strong ongoing sales and marketing opportunities for holidays like Christmas and Thanksgiving. According to Daker, Cool Mountain distributors have been asking for this flavor for some time. Daker expects that Cool Mountain Ginger Ale will do well across all segments of the market. "People have been drinking Ginger Ale for a hundred years because of its healthful tonic effects," he says. "With Cool Mountain Ginger Ale, they get incredibly good taste as well."

Cool Mountain Beverages, Inc. licenses and markets Cool Mountain Gourmet Soda throughout the United States and Canada. Cool Mountain Gourmet Soda comes in a dazzling array of brilliantly colored flavors-Razzberry, Green Apple, Orange, Strawberry, Black Cherry, Grape, Cream Soda, and Root Beer, along with summer brews Watermelon, Lime, Tangerine, Kiwi, and Honey Frosted Lemonade. Headquartered in Des Plaines, Illinois, Cool Mountain Beverages has established a strong reputation for both their superior products and socially responsible approach to business. The company, which features legendary Brule/Sicangu Sioux Chief Hollow Horn Bear at the heart its Cool Mountain Soda logo, contributes 1% of its net proceeds to the American Indian College Fund.