April 3, 2002
FOR IMMEDIATE RELEASE

Editorial Contact:
Kent Hanson @ Hanson Wilson Associates, Inc.
P (847) 292-2032 F (847) 292-2042
Corporate Contact:
Bill Daker @ Cool Mountain Beverages, Inc.
P (888) 838-7632 F (847) 759-9332
www.coolmountain.com

Cool Mountain Introduces Distinctive Cool Mountain Kiwi

Slightly sweet, subtle flavor among the first pure kiwis on the market

DES PLAINES, IL (April 3, 2002) - Cool Mountain Beverages, Inc. has introduced Cool Mountain Kiwi, a uniquely blended gourmet soda with a slightly sweet, slightly tart flavor. "We're coming close to the centennial of the kiwi's introduction into the United States, and the same appeal that was found in its birthplace in the Chang Kiang Valley of China-a tonic effect, a subtle yet clearly distinctive taste-is why the kiwi has grown so in popularity here, and why it makes an ideal flavor for a craft brewed soda," says Bill Daker, President and CEO of Cool Mountain Beverages, Inc. "Cool Mountain Kiwi is one of the first, if not the first, pure kiwi soda in the market."

According to Daker, Cool Mountain Kiwi reinforces the brand's growing reputation for an amazing array of flavors and colors. The soda is what he describes as "a tint of emerald," reflecting both the brilliant color and delicate flavor of the natural fruit. Cool Mountain Kiwi is targeted for strong summer sales, as well as to meet the growing demand for citrus and exotics fueled by shifts in consumer demographics. Daker expects the flavor to do especially well among women and the growing Hispanic market.

Cool Mountain Beverages, Inc. licenses and markets Cool Mountain Gourmet Soda throughout the United States and Canada. Cool Mountain Gourmet Soda comes in a dazzling array of brilliantly colored flavors-Razzberry, Green Apple, Orange, Strawberry, Black Cherry, Grape, Cream Soda, and Root Beer, along with summer brews Watermelon, Lime, Tangerine, Kiwi, and Honey Frosted Lemonade. Headquartered in Des Plaines, Illinois, Cool Mountain Beverages has established a strong reputation for both their superior products and socially responsible approach to business. The company, which features legendary Brule/Sicangu Sioux Chief Hollow Horn Bear at the heart its Cool Mountain Soda logo, contributes 1% of its net proceeds to the American Indian College Fund.