March 20, 2002
FOR IMMEDIATE RELEASE

Editorial Contact:
Kent Hanson @ Hanson Wilson Associates, Inc.
P (847) 292-2032 F (847) 292-2042
Corporate Contact:
Bill Daker @ Cool Mountain Beverages, Inc.
P (888) 838-7632 F (847) 759-9332
www.coolmountain.com

Cool Mountain Introduces Cool Mountain Tangerine

Sparkling new flavor has incredibly fresh tangerine taste

DES PLAINES, IL (March 20, 2002) - Cool Mountain Beverages, Inc. has introduced Cool Mountain Tangerine, a uniquely blended gourmet soda that perfectly captures the unmistakably pungent citrus flavor of fresh tangerines. "We have been creating gourmet sodas for years, but I must say that Cool Mountain Tangerine is one of the flavors I'm most excited to introduce," says Bill Daker, President and CEO of Cool Mountain Beverages, Inc. "It's an incredibly fresh, tart, satisfying taste." According to Daker, Cool Mountain Tangerine reinforces the brand's growing reputation for an amazing array of flavors and colors. The new soda underscores the company's commitment to provide its distributors a broad flavor palette from which to select a mix that matches the changing characteristics of their specific markets. Cool Mountain Tangerine is targeted for strong summer sales, as well as to meet the growing demand for citrus and exotics fueled by shifts in consumer demographics. Daker expects the flavor to do

especially well among women and the growing Hispanic market.

According to Daker, Cool Mountain Kiwi reinforces the brand's growing reputation for an amazing array of flavors and colors. The soda is what he describes as "a tint of emerald," reflecting both the brilliant color and delicate flavor of the natural fruit. Cool Mountain Kiwi is targeted for strong summer sales, as well as to meet the growing demand for citrus and exotics fueled by shifts in consumer demographics. Daker expects the flavor to do especially well among women and the growing Hispanic market.

Cool Mountain Beverages, Inc. licenses and markets Cool Mountain Gourmet Soda throughout the United States and Canada. Cool Mountain Gourmet Soda comes in a dazzling array of brilliantly colored flavors-Razzberry, Green Apple, Orange, Strawberry, Black Cherry, Grape, Cream Soda, and Root Beer, along with summer brews Watermelon, Lime, Tangerine, Kiwi, and Honey Frosted Lemonade. Headquartered in Des Plaines, Illinois, Cool Mountain Beverages has established a strong reputation for both their superior products and socially responsible approach to business. The company, which features legendary Brule/Sicangu Sioux Chief Hollow Horn Bear at the heart its Cool Mountain Soda logo, contributes 1% of its net proceeds to the American Indian College Fund.