February 20, 2002
FOR IMMEDIATE RELEASE

Editorial Contact:
Kent Hanson @ Hanson Wilson Associates, Inc.
P (847) 292-2032 F (847) 292-2042
Corporate Contact:
Bill Daker @ Cool Mountain Beverages, Inc.
P (888) 838-7632 F (847) 759-9332
www.coolmountain.com

Cool Mountain Extends Product Line with Three New Flavors

Ginger Ale Broadens Classic Appeal While Tangerine & Kiwi Add New Dimensions to Cool Mountain Palette

DES PLAINES, IL (February 20, 2002) - Cool Mountain Beverages, Inc. has introduced three new flavors- Ginger Ale, Tangerine, and Kiwi- reinforcing the brand as a leading new age provider of fresh, flavorful sodas in colors that span the rainbow. "These new flavors continue our effort to provide beverage distributors the best and broadest line of gourmet sodas in the industry," says Bill Daker, President and CEO of Cool Mountain Beverages, Inc. "In each case, they represent our desire to be responsive to the readings our distributors are providing about the pulse of the market." Cool Mountain Ginger Ale is a slightly sweet, lightly carbonated version of the classic beverage-filling a niche that will provide strong ongoing sales and marketing opportunities for holidays like Christmas and Thanksgiving. According to Daker, Cool Mountain distributors have been asking for this flavor for some time. Cool Mountain Tangerine and Cool Mountain Kiwi are light, crisp, natural flavors targeted for strong summer sales and to meet the growing market demands for sophisticated, subtle tastes and an increasing thirst for citrus and exotics fueled by shifts in consumer demographics. Daker expects that Tangerine and Kiwi will do particularly well among women and the rapidly growing Hispanic market.

Cool Mountain Beverages, Inc. licenses and markets Cool Mountain Gourmet Soda throughout the United States and Canada. Cool Mountain Gourmet Soda comes in a dazzling array of brilliantly colored flavors-Razzberry, Green Apple, Orange, Strawberry, Black Cherry, Grape, Cream Soda, and Root Beer, along with summer brews Watermelon, Lime, Tangerine, Kiwi, and Honey Frosted Lemonade. Headquartered in Des Plaines, Illinois, Cool Mountain Beverages has established a strong reputation for both their superior products and socially responsible approach to business. The company, which features legendary Brule/Sicangu Sioux Chief Hollow Horn Bear at the heart its Cool Mountain Soda logo, contributes 1% of its net proceeds to the American Indian College Fund.